Transmission or Culture
Despite not meeting in class today, the video we were sent taught us many things. Including the effects of transmitting of information, media in business, and rituals in culture.
The transmission of information applies to the media in democracy, politics, and propaganda setting agendas to leaders. Media in politics focuses on using technology to promote political ideas though transmitting those beliefs to the public. An example of this is how President Trump tweets his beliefs to his followers. Many believe that Trump’s usage of twitter for the transmission of information and his social media savvy won him the election. To read more about this refer to http://thehill.com/blogs/pundits-blog/technology/306175-trump-won-thanks-to-social-media.
In this age it’s very easy to transmit propaganda. Propaganda refers to the spreading of information, often a negative sense, by politicians to persuade people. Many can argue and make parallels on this is how Trump won the election. To learn more about this refer to: http://www.truth-out.org/opinion/item/37455-the-big-lie-how-trump-uses-classic-authoritarian-propaganda-techniques.
Media in business includes any communication channels in which news, entertainment, education, data, or messages are disseminated. Another big factor for media in business we learned is advertising and influencing brand development. To show how important and competitive advertising is for companies, CBS charged $5 million for a 30 second ad or $166,666 per second. Advertisements can be a way of enhancing a brands development by shooting a commercial in line with a cause they’re passionate about using symbolic messages.
Lastly, a ritual in culture is how we use media in our everyday life. We are constantly communicating on our phones, using apps, and other miscellaneous usages for personal gratification. Being connected to it all has become a part of our everyday culture.
2. Information or Influence
For many years, news and media outlets have tried to control the message viewers and consumers receive. Different stories are transmitted different ways based on the politics of that media outlet.
The lecture focused mainly on how information is often transmitted in media. This is mainly seen through propaganda. Propaganda is used to influence or change a person’s mind. Many news outlets already have their message on what they want to convey to the public. I recently saw a show where the plotline focused on a news team. The news had to react to a video that went viral that mirrored gender stereotyping when it came to men. It was up to the team to decide how they were going to approach the video. They argued whether they should approach from a controversial side to trigger the emotions of the masses or whether they needed to turn it around in order to benefit a certain group. For more on the story line for that show see :http://www.refinery29.com/2017/02/139850/being-mary-jane-season-4-episode-4-recap.
Either way, news outlets would take the same story and transmit it based on their on agenda in order to influence the public to favor their opinion. The reading referred to this as agenda setting, where media “gives sense on what to think about.” While putting forth their own agenda, the media is also trying to control your social interactions. The readings convey the idea that media plays a part in which the masses interpret. Through all of this we somehow create a culture. People now become dependent on news and media outlets to make decisions.