Today in class, we discussed journalism and how it has changed over the past few decades. The first point we went over was how the media tends to shift their priorities based on what the ratings tell them. The news media has shifted away from the traditional journalism model, and has shifted towards letting the audience control what they report about. In a competition for audiences, news media outlets use their ratings and statistics in order to captivate their viewers. Through doing this, news media outlets report events as breaking news, even if they aren’t as recent, in an attempt to gather and captivate a larger audience.
Another point we discussed in class was fake news and the blindness of journalism. The news media outlets have a tendency to focus more on what is going on in the internet rather than more important concerns. On social media platforms like Facebook and Twitter, influencers will put out statements and news outlets will make these statements into breaking news once they begin to create some viewer traffic or controversy. We saw a lot of this throughout the recent election. According to Pew Research, the Presidential Primaries spurred cable prime time viewership by 8% higher than 2014.
The final point we went over in class was advertisings effect on news. The underlying structures of the advertising industry makes fake news more apparent and lucrative. In recent years, digital ad revenue was swallowed up by companies such as Facebook, Google, Yahoo, and Twitter. Through this we see that with the growing mobile and technological realm, news offering will continue to be integrated on these platforms.